Before asking what your website should look like, we ask what it should change. How people see your business. How clearly they understand your offer. How easy it feels to take the next step.
Audience / Decisions / Business goals
Sometimes the useful change is a clearer explanation, a better first impression or one less thing to fill in. We challenge the brief where it helps, then agree the right mix of design, content and functionality for your business.
A request for a new website might really be a need to explain your value, reach a different audience or make buying simpler. We ask what customers need to believe, understand and do before deciding what to build.
Turn the thinking into page structure, content priorities and customer journeys. Agree the deliverables, integrations, ownership and scope so you can see what you’re investing in.
Bring design, words and functionality together. Review real pages and customer journeys, asking whether the experience makes your value clear and the next step straightforward. Accessibility and performance stay part of the conversation.
Check the agreed experience, review deployment and hand over the agreed source and documentation. Clarify who looks after content, maintenance and operations so launch is a beginning, not an unanswered question.
